India's premier luxury lifestyle women's magazine
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June 07, 2016

Playing it Rough with Chanel

Text by Wyanet Vaz

These compelling videos will dare you to go hard or go home

For extreme-sports enthusiasts, a morning jog or gym workout just doesn’t cut it. Chanel’s new advertising campaign for Allure Homme Sport toys with the idea of adrenaline through a series of videos capturing its thrill and enigma. Filmed by the young but impressive Jacob Sutton, the campaign captures three new faces: Hugo Parisi, a professional diver from Brazil; Adam Crigler, a professional American skateboarder; and Luke Grimes, a young American actor.

The fragrance first created in 2007 boasts of Sicilian mandarin that emits a citrusy freshness. The other notes that include lovage-elemi, cedar and amber contribute to a charming bouquet that runs parallel to the idea of adventure. Take a peek at the upscaling world of horseback-riding, diving and skateboarding…

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