India's premier luxury lifestyle women's magazine

Fashion

Sneakers from Converse, Puma and Veja. (Veja is exclusively available at VegNonVeg stores in India.)

Best Foot Forward

Text by Shirin Mehta. Photographed by Joshua Navalkar

In a significant move towards sustainability, mainstream brands are launching street-chic green options which are crafted using natural materials. Verve spotlights three of few of them
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An Haute Setting

Text by Anandita Bhalerao

Zoya’s first Bengaluru store offers private spaces, a safe retail experience and artistic, handcrafted jewellery
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Anamika Vanpariya, biodegradable fabrics, fabric scraps, Fashion, Featured, gender-fluid brands, greenwashing, Hetal Shrivastav, mass-produce, Purnima Jain, Raasleela textile, Resham Karmchandani, sampling waste, Sanya Suri, Sayesha Sachdev, second-hand textiles, Style Trends, sustainable fashion practices, textile waste, Upcycling, zero-waste practices

Natural Curiosity

Text by Shweta Navandar

A surge in interest around sustainable ready-to-wear has resulted in an exponentially growing number of fashion initiatives. Verve looks into four brands — Slow, RaasLeela Textile, The Pot Plant and Core — that have implemented some vital practices like upcycling patchwork, managing waste generation, producing gender-fluid clothing, using plant-based textiles, and illustrates the processes that each one follows
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Rina Singh, Eka

Not Your Average Jo

Text by Sadaf Shaikh. Photographed by Mallika Chandra

The stylish set that regularly congregates at the trend-forecasting Lakmé Fashion Week is often not acquainted with the detailed thought processes that precede some of these visionary collections. Eká’s Rina Singh, whose recent line is strongly influenced by a much-loved literary character, picks a runway look and shares the inspiration behind each element
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Climate Change, environmentally conscious fashion, fast fashion, Featured, labour exploitation, mindful fashion, Personal Style, second-hand clothing, Sustainability, Tara Mitra, Tashi Mitra, Thrift fashion, Verve People

Sartorial Economics

Text by Akanksha Pandey

Sisters Tashi and Tara Mitra demonstrate to Verve how deviating from the mainstream can bend the way we think, live and dress
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COVID-19, Doyel Joshi, Fashion, Featured, Fountainhead, lockdown, Narangidevi, Online Exclusive, Pranchal Joshi, quaratine, Upcycling
May 18, 2020

As the sisters continue to self-isolate together in Mumbai, we asked them to model clothes and accessories from their respective sustainable labels while talking about their design philosophies and the impact of the pandemic on their business
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April 16, 2020

Blogger Rhea Mitra-Dalal’s Sartorial Flavours

Photographed by Nishanth Radhakrishnan. Styled by Akanksha Pandey. Hair and make-up: Guia Bianchi at Anima Creative Management

Natural and fuss-free with a kick, best describes both Rhea Mitra-Dalal’s sartorial and savoury picks. Verve serves up some striking silhouettes – tent, trapeze, the kaftan shape, straight and bat sleeves – as the blogger and caterer reveals the philosophy behind how she eats, dresses and lives
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Incr(edible) Flair

Photographed by Munsif Molu. Styled by Shweta Navandar. Assisted by Sarah Rajkotwala. Hair by Mariya Ansari at Runah Salon. Make-up by Sonam Chandna Sagar, Assisted by Aayushi Parekh. Model: Rashmi Zurail Mann. Photographer’s Assistant: Harnoor Juneja

Verve puts a playful spin on fashion’s culinary connection and styles delectable ensembles with billowing mutton sleeves, hip peacoats, tea-length dresses, intricate fishnet separates, wavy lettuce-hem skirts and almond-toe shoes
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The Enchanted Pendant, from Shachee Fine Jewellery, Shachee Shah

Sublime Settings

Text by Rushmika Banerjee. Photograph by Joshua Navalkar

The pieces in Shachee Fine Jewellery are akin to handcrafted mosaic and gold lace jewellery.
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Style Trends, Get The Look
March 03, 2020

Indian Street Wear With Alisha Singh

Photographed by Indra Joshi. Styled by Akanksha Pandey. Photographed by Indra Joshi at Feat. Artists. Hair and Make-up: Shreya Shrivastava at Feat. Artists. Assisted by Hita Panwar

Fashion spreads its wings with dancer and choreographer Alisha Singh, as she sways and twirls in the latest India-specific street-style trends — the salwar kameez, patchwork, handwoven ties, indigo, bandhani — and reflects on how a dance reality show altered her vocational choices…
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Alaa Salah, economic instability, Fashion, Fashion Week, Featured, Feminism, Huda Shaarawi, Indian Fashion Industry, Kallol Datta, Lana Haroun, meaningful clothing, Muslim, Online Exclusive, political act, political crisis, political fashion, protest, representation in fashion, Section 377

Kallol Datta: “We Need More Angry Designers”

Image courtesy: Mallika Chandra

The end to yet another fashion week causes clothes maker Kallol Datta to look inwards, shining a torch into the shadowy crevices of the abandoned runway halls. He speaks about the need for fashion to be more political…
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February 17, 2020

Every Man For Himself

Text by Rushmika Banerjee. Photographed by Suraj Nongmaithem. Styled by Ojas Kolvankar. Hair by Ankita Warakhade. Make-Up by Pratiksha Nair. Location Courtesy: Ensemble, Kala Ghoda. Models: Rahul Munda and Peka Fanai, both at Anima Creative Management

The menswear retail sector has undergone a visible evolution as it moved from offering just boring basics or expensive designer garments to including multi-designer men’s stores and Instagram brands that are eco-friendly and influenced by street style. Verve gives you an overview of the ready-to-wear market while highlighting a mix of well-established and under-the-radar labels
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