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March 15, 2016

Aditi Rao Hydari Is Enchanting In Anita Dongre’s New Campaign

Text by Tanisha Choudhury

Anita Dongre’s summer campaign captures the dreaminess of young love. Check out the exclusive unreleased images here…

Anita Dongre’s latest campaign, starring Aditi Rao Hydari is like a summer dream. Titled ‘Love Notes,’ the collection is full of gorgeous, pastel lehengas and suits perfect for a summer wedding. The designer and her muse spoke to us about the campaign and the collection. Below are exclusive unreleased images from the campaign…

(Click on any image to view in larger gallery.)

Anita Dongre:

1. What was the idea behind this campaign?
“‘Love Notes’ is the concept for my summer collection and captures the state of mind of a young woman in love – echoing her thoughts, her musings and her notes to herself. It takes you through the story of a princess on a holiday with herself, as she ponders over all the changes that her special someone will bring into her life.”

2. What is your favourite piece featured in the campaign, that you would recommend for a summer wedding?
“The yellow, printed chanderi lehenga with the gota patti embroidered waistband is my favourite piece. The colour yellow is synonymous with summer and this ensemble is just what I would recommend to every young woman.”

3. What was the inspiration behind this collection?
“The campaign is inspired by young love and the delicate, evocative thoughts going through the mind of a girl young in love.”

4. Why did you pick Aditi Rao Hydari as your muse for the campaign?
“Aditi played the part of the perfect muse for this campaign as she evocatively captured the feeling of young love that inspired it. Her raw beauty accentuates the romanticism that I wanted the ensembles to evoke.”

Aditi Rao Hydari:

1. What about Anita Dongre’s designs and sensibility do you relate to?
“I love her aesthetic. I love that she uses handlooms and she derives inspiration from Indian motifs, architecture and painting. Her work is not overburdened. It’s subtle, regal and youthful.”

2. What are your thoughts on the collection?
“I love the collection because it’s for us — girls who don’t conform to expectations. And that’s evident in the versatility of the clothes, even though they are so feminine.”

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