Spearheaded by Simran Lal, we look at her team of creative professionals who inject design into everyday living
Nirmal Kaur – Brand head
Nirmal Kaur had been spearheading international business development team for a beverage company while setting up her own start-up fund. After a series of chats spread across Jaipur, Saigon, Bangalore, and many Skype sessions, Nirmal hopped on board team Nicobar. Kaur was drawn by the promise of a project that resonated with her own values.
How do you identify with the Nicobar vibe?
Thoughtful in its creation but light in execution, Nicobar is locally rooted yet globally relevant. The products are anchored in thoughtful consumption and are all about sustainable living. Nicobar resonates with my own values: simple and self-assured.
What does your job as the head of the brand entail?
A voice of reason and a mediator between eclectic creative forces. I try to ensure that there is consistency in what we do.
What part of your job do you enjoy the most?
I enjoy the balance of creativity and commerce that the role demands. There is excitement since this a start-up, and yet there is so much strength to the brand as its an extension of an already established house. We have also nurtured a singular vision alongside the plurality of culture.
What sets Nicobar apart from other lifestyle brands?
Often the label ‘lifestyle brand’ is misunderstood in India. Most brands offer clothing and accessories for various occasions constantly moving with the trends. Nicobar’s timeless, everyday aesthetic makes light of occasions, moving seamlessly across. Our open, self-assured yet curious efforts in intersecting design and culture make it unique in this ever-changing world of trends, fashion, and lifestyle.