India's premier luxury lifestyle women's magazine
Pomp
August 13, 2015

Anita Dongre Goes Back To Her Roots

Overheard: “Easy on my eyes and on the trees” at the launch of Anita Dongre’s new label

Given that sustainable fashion is the newest thing on the block, veteran designer Anita Dongre went back to basics by launching an eco-friendly label titled ‘Grassroot’. Aiming to contemporise age-old crafts, weaves and textile traditions, the designer celebrated the launch with a network of the fashion’s elite.

 

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