Archives: '11 Issue 05
Right now, Gucci is Frida, and Frida is Gucci. Whatever Ms Giannini does, the world considers gospel. The creative director of the Italian luxury giant has been piloting the brand since 2005, steadily reasserting the Gucci stamp, digging into its legendary archives and reinterpreting classics, but always keeping things contemporary. Presently in its 90th year, the company ranks as one of the most coveted luxury brands in the world, and there are no questions regarding how instrumental Frida Giannini has been in this ascent to the top. Verve quizzes the powerhouse about celebration plans and things to look forward to
For a house with a 90-year history, there can never be a singular muse, or any one person who inspires or defines its traits. Gucci describes its woman as ‘forever now’. To understand her better, Verve creates a collage of all the women who have been patrons and faces of the Italian luxury brand – not just personas projected through campaigns, but real women over the decades who have connected with the company’s ethos. This is a complex character sketch of the 90-year-old Gucci woman
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