Archives | Verve Magazine - Part 2
India's premier luxury lifestyle women's magazine

Archives: '11 Issue 05


Frida Giannini, Italian fashion designer, Creative Director of the Italian fashion house Gucci
May 18, 2011

The G Factor

Text by Sohiny Das

Right now, Gucci is Frida, and Frida is Gucci. Whatever Ms Giannini does, the world considers gospel. The creative director of the Italian luxury giant has been piloting the brand since 2005, steadily reasserting the Gucci stamp, digging into its legendary archives and reinterpreting classics, but always keeping things contemporary. Presently in its 90th year, the company ranks as one of the most coveted luxury brands in the world, and there are no questions regarding how instrumental Frida Giannini has been in this ascent to the top. Verve quizzes the powerhouse about celebration plans and things to look forward to


Shyamlee Kalra, fashion choreographer and director of shows at Fashion Weeks
May 17, 2011

Of(f) The Ramp!

Text by Nasrin Modak. Photograph by Amit Dey

A dreamer and a dream catcher, fashion choreographer and director of shows at Fashion Weeks, Shyamlee Kalra revels in the ways of the industry


Rachana Reddy, Accessory Designer
May 15, 2011

Clutch Me Not

Text by Malvika Sah

Dipping into her deep personal space, accessory designer, Rachana Reddy enjoys conjuring up bags in myriad hues and sizes...


Gucci, Gucci women, Fashion

In her prime

Text by Sohiny Das

For a house with a 90-year history, there can never be a singular muse, or any one person who inspires or defines its traits. Gucci describes its woman as ‘forever now’. To understand her better, Verve creates a collage of all the women who have been patrons and faces of the Italian luxury brand – not just personas projected through campaigns, but real women over the decades who have connected with the company’s ethos. This is a complex character sketch of the 90-year-old Gucci woman


Ashima Singh, Designer
May 13, 2011

Going Tribal

Text by Nasrin Modak

Known for her fun and flirty designs that echo the romantic side of chic, designer, Ashima Singh is all for reviving tribal art


Ellen Modi, Model
May 11, 2011

Runway Girl

Text by Nasrin Modak

The glitz, the glamour, the lights, the cameras, the clothes, the parties, the people... model, Ellen Modi revels in the lure of the ramp....

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