India's premier luxury lifestyle women's magazine

Cable TV

Cable TV

Revisiting ’90s Prime Time TV

Text by Vivek Tejuja. Illustration by Rohan Hande

The decade when liberalisation dramatically altered many facets of our lives saw the advent of cable TV, which came with an array of channels and aspirational programmes. Verve decodes the unchecked optimism of middle-class families who gathered around their screens every night, ready to be teleported out of their living rooms
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