Interiors Plush | Verve Magazine
India's premier luxury lifestyle women's magazine
November 17, 2010

Interiors Plush

Text by Malvika Sah

If you are into makeovers, try going quirky, trendy or be the sophisticate, deftly juggling armoires, sofas and chandeliers. Verve gives you a leg up with four new interior stores, in Mumbai and New Delhi, offering cutting-edge design and luxury

  • Kelebec, Alibaug
  • Kelebec, Alibaug
  • Kelebec, Alibaug

Living up to its name that means a colourful butterfly, this store caters to your home’s stylish outdoor whims and lush fancies….

A store that embodies what it sells. This newly opened premium luxury furniture store houses exclusive, plush and fun outdoor furniture hand-picked from around the world. With designs that are a blend of trendy and classic, the furniture and accessories are distinctive and practical for all seasons. The 3,000-square-foot swanky store located in Jirad, in upscale Alibaug, caters to a shopping enthusiast’s most luxurious whims and fancies that can give a stylish face-lift to the outdoors.

Owners Nymrata Advani Bickici and Yunus Bickici differentiate Kelebec which means a butterfly in Turkish, from the many run-of-the-mill branded furnishing stores by the exclusive one-of-a-kind handpicked products that their store houses.

The collections range from pool loungers, outdoor dining tables, benches, coffee tables, giant statues, water fountains and urns to suit one’s personal style and needs. Available in materials like teak wood, synthetic rattan, ceramic and stone, this is über luxury at and for your doorstep.

Kelebec also exhibits smaller, eclectic collectibles in wood, metal and stones that come with their own wooing charm.

Shop No 1094, Jirad.
Tel: 91-021-41247707

Revel in an aura of luxury and panache that adds a subtle luxe tone to your lifestyle.

Meant for the classy shopoholic and the discerning connoisseur of the finer things in life, this home décor destination presents a contemporary western and modern approach to home furnishings. Spearheaded by Varun Valia, Veaura is the flagship store of Valia Retails, well-known for its exquisite high-end textiles and accessories.

Grandly spread over 1800 square feet, the store showcases a collection of eclectic designs with an edgy look. Along with its own line of style infused products, Veaura is also home to some of the leading international home furnishing brands like Designers Guild, Zimmer and Rhode and Casamance.

The wide assortment of products in every style and design makes this a shopper’s paradise that combines contemporary designs of Armani Cassa with the oomph of Versace Home. Duvet covers and bedspreads merge with cushions in polysilk velvet along with chic and luxurious living and bedroom accessories in warm earthy tones of honey and khaki. Vases, designer lamps, lights and hollow candles follow the modern idiom of abstract shapes.

Raghuvanshi Mills, Lower Parel.
Tel: 91-022-65165544 / 32228104

  • Poltrona Frau Design Center, Mumbai
  • Poltrona Frau Design Center, Mumbai

Poltrona Frau Design Center
Colourful, bold and super urbane….

Giving the Indian buyers a sneak peek into the plush world of exquisite Italian designs, styles and creativity, the Poltrona Frau Design Center showcases über luxurious furniture pieces from around the world.

A joint venture between the Poltrona Frau Group and Tata group, the store is located in the heart of Mumbai’s celebrated art district Kala Ghoda.  Spelling luxury in bold, it brings together some of the world’s top-notch furnishing brands of unequivocal prestige like the Poltrona Frau, Cassina, Cappellini, Gebruder Thonet Vienna, Gufram, and Nemo.

The impressive three floors of the store stretch across 4500 square feet and have been impeccably designed to allow its customers a first–hand opportunity to experience the extravagance of design and lavish comfort that each of the exclusive pieces offer. Elevating interior design to an elite art form, the group has collaborated with world famous designers, artists and architects to bring an exclusive lush feel to every piece of furniture.

ITTS House, 28 K Dubash Marg, Kalaghoda.
Tel: 91-022-6615 3334

Blues Home
New Delhi
Spoiling you for choice with its unique concept of bringing a number of home décor brands together under one roof….

Gear up for a complete overhaul of your abode with the launch of the Blues Home that brings stylish and trendy national and international brands together. In an unusual concept, the 40,000-square-foot store amalgamates a number of diverse themes that allow the consumer to create a space that reflects his personal style.

The collection offers assorted home décor arrays from Versace Home, Ayaan, Jagtar, Obsession Xclusif, El unique 925 and Haute Monde. There is enough here to fill your shopping cart to your heart’s content, following a field day at this plush massive store.

So whether it is an antique artifact from Ajmer, rich Thai silk carpets from Thailand or luxurious leather furnishings and accessories perfect for a classy affluent feel, Blues Home is just the ideal destination.

The designs showcased are an example of exemplary craftsmanship that redefine luxury in a city that has been known for its regal charisma and affluent glamour for ages.

MG-13, Mehrauli Gurgaon Road.
Tel: 91-011-40765595

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