Sustainability

Creative consultant Ekta Rajani and businessman Suresh Rajani may share the same blood, but their approaches to style are hardly related. The daughter’s downsized and minimalist-yet-original wardrobe has inspired young consumers to re-evaluate their purchasing patterns, while the equally couture-conscious father follows a more outlandish school of fashion. Verve spends a day observing the pair’s tailor-made modes of self-expression
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In conversation with the academic director of the International fashion school on shaping the next generation in design.
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Designer Saurabh Mahajan talks about his efforts to offer transparency to the consumer through his interior and accessories label
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From the show format to the question about unsold garments Team Verve asks designers from Day 2 of the Lakmé Fashion Week line-up to share their thoughts on the vision and values of running a sustainable label in the current fashion landscape.
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Preserving and enhancing the delicate ecosystem of the Sahyadris with its lush surroundings, Dharana at Shillim is striving to make city-dwellers connect with the environment by offering organic farming sessions and tailor-made wellness programmes.
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The 26-year-old takes us through the indigenous weaves and techniques she uses in her contemporary label that supports local communities
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