India's premier luxury lifestyle women's magazine

Sneaker Culture

Sneakers from Converse, Puma and Veja. (Veja is exclusively available at VegNonVeg stores in India.)

Best Foot Forward

Text by Shirin Mehta. Photographed by Joshua Navalkar

In a significant move towards sustainability, mainstream brands are launching street-chic green options which are crafted using natural materials. Verve spotlights three of few of them
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Ever since the American sneakerhead subculture was co-opted by the mainstream and luxury fashion industries, global Instagram feeds have been filled with images of Nikes, Yeezys, Balenciagas, or whichever brand has dropped the season’s It shoe. But to sneakerheads, they are more than the latest fad. A number of women are in the vanguard of the burgeoning movement here in India, and Rushmika Banerjee speaks with five of them to get some diverse viewpoints on what makes this footwear staple an aspirational commodity.
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