Ruby’s Organics

There’s a new breed of mindful make-up brands that won’t harm your skin or the environment and still give you that sophisticated finish.
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Rubeina Karachiwalla launched Ruby’s Organics, India’s first full-fledged organic make-up line last year. The entrepreneur interacts with Verve about how her brand stands up against its chemical counterparts
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Rubeina Karachiwalla, founder of Ruby’s Organics, talks to us about the making of her brand, struggles of a first-time entrepreneur, and the idea of healthy cosmetics
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