Neerja Deodhar

Over the last few decades, the IIT-IIM nexus has embedded itself in our collective imagination. We examine how these prestigious technology and management institutes took on a newer significance in the post ’90s economic landscape — one fixated on material achievements as markers of success — and put the obsession with the institutes in the context of the matrimony portal IITIIMShaadi.com, which propagates a similar culture of exclusivity
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