Lodha Evoq | Verve Magazine
India's premier luxury lifestyle women's magazine

Lodha Evoq

Philippe Starck, John Hitchcox
November 14, 2012

The world’s most celebrated designer would have made a great actor or stage director. At the recent press conference held by luxury developer, Lodha Group, to announce their exclusive partnership with yoo inspired by Starck, the internationally known design company, to launch Lodha Evoq, Mumbai’s first signature residences with interiors by Philippe Starck, the iconic designer pleased the audience with his antics and comic repartee with yoo co-founder John Hitchcox. The sense of humour that wends its way into his design sensibility was on display here, much to everyone’s delight, creating an imaginative narrative, much as he does as a designer
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