Not only did Dior’s recent Fall 2023 show at South Mumbai’s Gateway of India capture popular imagination globally but it also put India front and centre of the spectacle. On display was the brand’s intent to play up the Indianness, as its creative director of women’s lines, Maria Grazia Chiuri, sank her teeth into all that the city and country have to offer. VERVE’S FOUNDER-EDITOR, ANURADHA MAHINDRA, looks beyond the fashionable vignettes to give her insights on how the major French brand crafted a seamless narrative around culture and inclusivity to deepen ties and cement brand presence in a burgeoning luxury market
A visit to the Chanakya Ateliers in Mumbai — the custodians of craft and Indian textile techniques, with a strong connect to the House of Dior — makes apparent an enduring will to preserve the plural craft of embroidery while imbibing it with modern savoir faire
Get ready to immerse yourself in Manu and Madhvi Parekh’s striking contemporary art, reimagined as embroidered installations for Dior by the artisans at Mumbai’s Chanakya School of Craft
Inspired by the eternal fashion of the 60s and 70s, this collection by Jade is unrestrained
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