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Substance over spin. PR beyond press. Web 2.0-based tools. A group of young, dynamic and stylish women PR entrepreneurs with uniquely creative approaches to communications are revolutionising the boutique space of lifestyle PR by pushing typical boundaries. Key agents of awareness and change, they’re playing a vital role in connecting and shaping New India by innovating media solutions and building strong brand identities. Verve explores their lives in PR as well as the PR in their lives, zooming in on how they live, dress, work and play
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