India's premier luxury lifestyle women's magazine

home-grown beauty brands

Ayurvedic beauty, clean beauty brands, conscious beauty brands, Daughter Earth, Featured, home-grown beauty brands, Online Exclusive, packaging beauty products, Prasanthy Gurugubelli, R & D of beauty products, sustainable beauty brands

How does a conscious beauty brand carve a niche for itself in the current landscape, when the industry is inundated with new sustainable offerings on a daily basis? Prasanthy Gurugubelli, founder of Daughter Earth, talks to us about garnering a cult following on the back of robust R&D and stringent sourcing processes
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all-natural skincare, Amritha Gaddam, Ayurveda, Ayurveda medicine, Dr Kamalanjali Gaddam, Dr Madhubabu Gaddam, Featured, home-grown beauty brands, Online Exclusive, Organic skincare, PCOS skin solutions, Rajahmundry Hills, sustainable beauty, The Tribe Concepts

Nature’s Way

Text by Priya Mirchandani

The wisdom of past generations provides the foundation for The Tribe Concepts, Amritha Gaddam’s conscious, organic skincare brand, finds Verve
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