Gateway of India
Not only did Dior’s recent Fall 2023 show at South Mumbai’s Gateway of India capture popular imagination globally but it also put India front and centre of the spectacle. On display was the brand’s intent to play up the Indianness, as its creative director of women’s lines, Maria Grazia Chiuri, sank her teeth into all that the city and country have to offer. VERVE’S FOUNDER-EDITOR, ANURADHA MAHINDRA, looks beyond the fashionable vignettes to give her insights on how the major French brand crafted a seamless narrative around culture and inclusivity to deepen ties and cement brand presence in a burgeoning luxury market
Should we consider the Dior Fall 2023 collection presentation in India a new age, soft-sell-with-a-big-bang marketing endeavour?
The showcase at the iconic Gateway of India, the elevated guest list, the presence of diaspora celebrities and stars from Hindi cinema, and the wide real-time coverage, could suggest that the event had been strategically planned keeping fluctuating global trends — and rising aspirations in the country — in mind…
Every day, passers-by and tourists at the Gateway of India have their picture ‘professionally’ taken as they pose near the monument, or in front of the landmark Taj Mahal Palace Hotel in Mumbai. Four individuals, who have been immortalised by the persistent lensmen of this historic area, reveal to Shruti Sunderraman how those moments in front of the camera — and the images themselves — deepened their connection to the metropolis
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