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India's premier luxury lifestyle women's magazine

fast fashion

Climate Change, environmentally conscious fashion, fast fashion, Featured, labour exploitation, mindful fashion, Personal Style, second-hand clothing, Sustainability, Tara Mitra, Tashi Mitra, Thrift fashion, Verve People

Sartorial Economics

Text by Akanksha Pandey

Sisters Tashi and Tara Mitra demonstrate to Verve how deviating from the mainstream can bend the way we think, live and dress
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Like Father Unlike Daughter

Text by Sadaf Shaikh. Photographed By Sushant Kadam. Hair And Make-Up By Anuradha Raman. Location Courtesy: Soho House Mumbai

Creative consultant Ekta Rajani and businessman Suresh Rajani may share the same blood, but their approaches to style are hardly related. The daughter’s downsized and minimalist-yet-original wardrobe has inspired young consumers to re-evaluate their purchasing patterns, while the equally couture-conscious father follows a more outlandish school of fashion. Verve spends a day observing the pair’s tailor-made modes of self-expression
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A Stitch In Time

Text by Anandita Bhalerao. Curated by Ojas Kolvankar.

There’s a growing wave of young people in urban India who are renouncing shopping altogether in favour of making their own clothes. Five creative individuals share their stories.
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