Embroidery | Verve Magazine
India's premier luxury lifestyle women's magazine


@singhleton, Anuradha Bhaumick, Belletrist, Embroidery, embroidery artist, embroidery hoops, embroidery that empowers, Emma Roberts' book club, Featured, Hooplaback Girl, Indian embroidery artist, Online Exclusive, Read It Forward Book Club, Tiny Pricks Projects

A Game Of Hoops

Text by Sadaf Shaikh

The art of embroidery has conventionally been associated with domesticity – the unenticing fate awaiting girls supposedly without other ambitions. While the practice is still a relaxing pastime, a contemporary resurgence is seeing women reclaim that archaic narrative and even quitting more lucrative career paths to take on needlework full-time. We speak to Anuradha Bhaumick, whose visually complex pieces (featured on her Instagram account Hooplaback Girl – yes, a pun on the Gwen Stefani song) represent idyllic scenes from the lives of book lovers like herself
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Embroidery by Medha Bhatt's First Forest
May 18, 2018

Meet the NID-educated designer whose endeavour is empowering women artisans one stitch at a time...
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Punjab, Fashion, Manish Malhotra

With its fascinating 18th century origin, the embroidery continues to cast its spell on contemporary designers
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Chinese Roots And Silk Routes, Ashdeen Z. Lilaowala, Parsi Gara embroidery, saris

We delve into the history of the gara to understand what makes it so special in the 21st century
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Swati Kalsi with a group of sujani artisans
September 13, 2016

Verve finds that a new dynamic is emerging between skilled artisans and designers and it’s high time the former had their share of the limelight....
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