Dior Fall 2023

Not only did Dior’s recent Fall 2023 show at South Mumbai’s Gateway of India capture popular imagination globally but it also put India front and centre of the spectacle. On display was the brand’s intent to play up the Indianness, as its creative director of women’s lines, Maria Grazia Chiuri, sank her teeth into all that the city and country have to offer. VERVE’S FOUNDER-EDITOR, ANURADHA MAHINDRA, looks beyond the fashionable vignettes to give her insights on how the major French brand crafted a seamless narrative around culture and inclusivity to deepen ties and cement brand presence in a burgeoning luxury market
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The showcase at the iconic Gateway of India, the elevated guest list, the presence of diaspora celebrities and stars from Hindi cinema, and the wide real-time coverage, could suggest that the event had been strategically planned keeping fluctuating global trends — and rising aspirations in the country — in mind…
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A visit to the Chanakya Ateliers in Mumbai — the custodians of craft and Indian textile techniques, with a strong connect to the House of Dior — makes apparent an enduring will to preserve the plural craft of embroidery while imbibing it with modern savoir faire
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