Designer’s Cut

The lingua franca of Indian fashion started taking shape in the early ’90s when designers from different parts of the country began to move out of their cocooned boutiques into the mass retail landscape, where they conceptualised exclusive brands that were built on a quintessentially Indian aesthetic. Rushmika Banerjee reaches out to three industry stalwarts, who started their careers in the same decade, and has them reimagine one of their classic designs for a contemporary buyer
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This Renaissance woman is an artist, film-maker, photographer, director and also a production designer – and has been a part of several visually spectacular international and Indian movies like Fire (1996) and The Darjeeling Limited (2007)
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From Benarasi silks to Kanjeevarams and Patolas, designer Ayush Kejriwal uses traditional handcrafted saris to create statements on social media that challenge existing stereotypes. We speak to the UK-based designer on how he sustains his vision in the ever-changing sartorial world
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The menswear designer outfitted the rich and the famous...and the Prime Minister
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