The past year was rough. The dreaded ‘R’ word popped up everywhere. It was the survival of the fittest and the cheapest. Women bought relatively inexpensive items. Lipstick sales were good. Fashion sales were not (at full price); so tabs were slashed. Designers restrategised and redefined haute. Boyfriend chic (borrow his clothes since you have no new ones), vintage (borrow grandma’s for similar reasons) and power shoulders (intimidate at work-place so they do not fire you) rose to prominence. Even couture in Paris offered (hush hush) ‘package deals’ to their loyal customers. Suddenly, apparel was available at almost lipstick prices. What joy… let us buy everything!
In association with CARTIER
It has not been easy to pin down on paper a select 50. For all over the country – and world – there are innumerable Indian women who are taking charge, breaking boundaries and coming out ahead of the curve. Even in a tough economic climate, core competencies, the willingness to adapt and an unwavering discipline have taken many of these women flying through the turbulence. Verve handpicks a set of the big players who continued to hit the headlines in the past year, whether in retaining their choice positions, causing a flurry overseas, grabbing 15 minutes of well deserved fame or raising their own bar. And, best of all, they don’t wear their gender on their sleeve