Belletrist | Verve Magazine
India's premier luxury lifestyle women's magazine

Belletrist

@singhleton, Anuradha Bhaumick, Belletrist, Embroidery, embroidery artist, embroidery hoops, embroidery that empowers, Emma Roberts' book club, Featured, Hooplaback Girl, Indian embroidery artist, Online Exclusive, Read It Forward Book Club, Tiny Pricks Projects

A Game Of Hoops

Text by Sadaf Shaikh

The art of embroidery has conventionally been associated with domesticity – the unenticing fate awaiting girls supposedly without other ambitions. While the practice is still a relaxing pastime, a contemporary resurgence is seeing women reclaim that archaic narrative and even quitting more lucrative career paths to take on needlework full-time. We speak to Anuradha Bhaumick, whose visually complex pieces (featured on her Instagram account Hooplaback Girl – yes, a pun on the Gwen Stefani song) represent idyllic scenes from the lives of book lovers like herself
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