The pet care industry is rapidly transforming as animals are becoming a greater source of emotional fulfilment for city dwellers today. Erika Kleinmann of Piper’s Pet Bakery whips up a personalised pumpkin peanut butter cake for graphic designer Ashna Mistry’s Shih Tzu, Zoie Mistry – while Verve notes the emerging shifts and growing demand for new food products in this niche market
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