Aruna Seth | Verve Magazine
India's premier luxury lifestyle women's magazine

Aruna Seth

Aruna Seth, well-established shoe empire in the UK


Text by Malvika Sah. Photographs by Sohail Anjum.

Aruna Seth can be labelled as the fairy godmother for the modern day Cinderella. Hailing from a family with a well-established shoe empire in the UK, she has successfully raised the familial business bar with the launch of her label – Aruna Seth. Her show-stopping shoes have frequently been applauded by the fashion world. More recently, she added an Indian touch to the much-hyped Royal wedding by designing bridesmaid Pippa Middleton’s shoes. Her high-end designs are now a familiar fixture on the red carpet. Handcrafted in Italy, the shoes are embellished with Swarovski crystals and Chantilly lace, making them a fashion rage amid high-flying screen divas and trendy socialites like Sophia Bush, Paris Hilton, Emily Blunt and Goldie Hawn among others. And just like in her brand, Aruna has a taste for everything plush and luxurious in her personal attire too. An alumnus of the London College of Fashion, she exudes glamour. A self-confessed shoe-addict with more than 150 pairs, Aruna acknowledges that India, with its vivid colours and myriad textures has a strong influence on her designs. Verve meets the elegant dresser at her parents’ home in Surrey...
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