It seems like designers are finally moving away from the allure of Bollywood showstoppers and putting the spotlight back on strong, beautiful clothes (and real women!)
In this digital age, brands are increasingly using visual merchandising strategies along with social media to entice their consumers. We find out how they are going that extra mile to build this connect...
We document the bold, and their beautiful creations...
The designer tells us what to expect from her unique showcase titled 'The Sari in Us'
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