Close on the heels of announcing its seasonless approach to fashion, the Italian brand has unveiled its premier sustainable collection starring a motley group of influential individuals like Jane Fonda, Miyavi, David de Rothschild, Lil Nas X and King Princess who join forces to promote circular processes under the approving eye of creative director Alessandro Michele
Gucci’s creative director Alessandro Michele enlisted iconic perfumer Alberto Morillas’s help to gain his entrée into the world of fragrance. Morillas tells us how this story of Gucci Bloom unfolded
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