Every Indian city has its own eccentric visual vocabulary, but their road-side stores and signage have a largely common aesthetic that is easily recognisable. For Indianama 2018 — an initiative of the creative agency Animal — graphic designers took to the streets of Delhi and re-imagined the brand identity of individual shops, conceptualising a hip new update to the simplistic, improvised designs that existed before. Verve presents glimpses from the showcase through the eyes of six creators
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