What Sets Kanika Jain’s Label Kanelle Apart? | Verve Magazine
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April 17, 2017

What Sets Kanika Jain’s Label Kanelle Apart?

Text by Tanisha Choudhury

The designer’s inventive manipulation of fabrics and modern silhouettes are part of the charm

“I always knew I would be in a creative field because it came so naturally to me,.” says the designer. She may have had her first tryst with fashion as a child – watching her mother make her clothes – but the design bug truly bit Delhi-based Kanika Jain while finishing her master’s degree in marketing. The 31-year-old, who went on to study at the London College of Fashion, realised a dream when she launched Kanelle in 2011.

Kanika is passionate about new fabrics, from denim to handwoven khadi, Chanderi and jamdani. “My mother has always been a lover of textiles and exposed me to them from a very young age. I continue to be inspired by her knowledge of form and art.” What sets the designer apart are her ongoing experiments with fabric manipulation that have led to some distinctive surface textures. Although the Kanelle wardrobe comprises modern, tailored separates with meticulous hand detailing, each collection is markedly different from its predecessor. “The most challenging aspect of the business is maintaining the continuity of the creative flow.” she shares.

She pictures the Kanelle woman as someone who understands style and likes to add a twist that makes each ensemble uniquely her own. Among the people she would love to dress are power women and street style stars Yasmin Sewell and Leandra Medine.

A voracious reader and ardent traveller who loves Europe, she draws inspiration from both. Her background in marketing gives her an edge over her contemporaries; Kanika believes, “It is extremely important to reach out and promote your work. It’s also a constant process to up your game and keep pace with the dynamic market conditions.” As someone who has already been designing for six years, does she ever feel like she’ll run out of steam? What keeps her going, she says, is “great talent, it always motivates me to push my limits and break out of my comfort zone….”

Details from Kanelle’s Spring Summer 2017 collection

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