Gift-Wrapping The Film | Verve Magazine
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Verve People
August 21, 2013

Gift-Wrapping The Film

Text by Shreya Shah. Photograph by Ritam Banerjee.

With a Hollywood director putting his films in the hand of media revolutionary Tanaaz Bhatia, her marketing firm continues to adapt, evolve and innovate

Tanaaz Bhatia’s philosophy has always been “nothing is impossible and dream of the unachievable”. An MBA from the Stern School of Business, she pursued her entrepreneurial zeal by starting her own firm – Bottomline Media Pvt. Ltd.

The initial focus was on movie marketing. She then turned the brand into an extensive company that offers bespoke solutions to brands, production houses, and celebrities across the spectrum.

Her banking background, with a focus on media, provided her with vital experience for covering media companies and planning effective growth strategies. This, combined with her passion for cinema compelled her to create Bottomline and take it to new heights.

Along with movie marketing, the company also started funding media companies mostly from the inception stage. The company’s motto is – Movies, Marketing and Media. She says, “We act as a one-stop shop for brands and production houses.” By creatively marketing blockbusters like Ra.One, Agent Vinod and Don 2, she has created an impact in Bollywood.

Now, Hollywood beckons in the form of The Zero Theorem. Directed by Academy Award Nominee, Terry Gilliam, Tanaaz is sure to turn the anticipation up by a notch!

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