Why Neha Arya Sethi Is A Cool Baker | Verve Magazine
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May 30, 2016

Why Neha Arya Sethi Is A Cool Baker

Text by Zaral Shah. Photographs by Tejal Pandey (Mumbai), Ankush Maria (Delhi). Styling by Shweta Navandar. Make-Up by Inglot (Mumbai And Delhi)

She successfully drove her food vision from its genesis in a Nano to the popular chain, Sweetish House Mafia

From a banker to an entrepreneur
While working in New York, after graduating with a degree in finance from Wharton, I realised that it wasn’t what I was meant to do with my life and so while trying to figure out what to do, I baked. It was a way for me to distract myself. Eventually, I started Sweetish House Mafia as a passion project and the fact that it took off was surprising, and very rewarding.

Your favourite reads
The Harry Potter and Hunger Games series. I definitely prefer fiction over non-fiction.

Your journey has been

Life philosophy
I strongly believe that everything happens for a reason.

Three favourite apps
Pinterest, Houzz, TripAdvisor.

A film that shouldn’t have been made
The Wolfman starring Benicio Del Toro, Anthony Hopkins, Emily Blunt and Hugo Weaving. It was an absolutely horrible film with an amazing star cast.

Currently reading
Foundation by Isaac Asimov.

Success is
Looking forward to work every day.

Biggest lesson in your line of work
Keep pace with customer demands in terms of flavours and tastes.

Looking forward to in 2016
Expansion of SHM to different parts of the city.

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