Dhruv Kapur: Breaking the Mould | Verve Magazine
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July 13, 2015

Dhruv Kapur: Breaking the Mould

Text by Zaral Shah. Photograph by Poulomi Dey

Deconstructing old classics, designer Dhruv Kapur is swiftly emerging as the new kid on the fashion block

The 27-year-old designer, who is the brain behind DRVV, has showcased at fashion weeks to critical acclaim. Dhruv Kapur’s latest showing — ‘Undress Code’ — at this year’s Lakmé Fashion Week made a modern statement about identity and women.

Dhruv points out that every new collection begins as a conversation in his mind. “Deconstructing and reinventing classics is what I do while moulding them into my general aesthetic. The challenges I face usually have to do with construction since I use only natural materials.”

Describing his routine, Dhruv says, “I make clothes. Ever since I started DRVV, that is an apt summary of who I am because that’s all I have time for”. He describes himself as the kid who sketched his way through high school. Designing caught on soon. His ideology is to “make clothes that people would love to live in”.

His label is inspired by the literature of Friedrich Nietzsche and Ayn Rand, as well as the welfare theories he studied as an economics student. For now, he has his hands full — before the year end, the young designer will have five capsule collections, followed by a summer 2016 line and a range of accessories.

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