Embracing The Challenge: Juhi Chaturvedi | Verve Magazine
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September 27, 2016

Embracing The Challenge: Juhi Chaturvedi

Text by Shraddha Jahagirdar-Saxena. Photographs by Bajirao Pawar. Styling by Anuradha Gandhi. Hair by Lakmé Absolute Salon and Lakmé Salon. Make-Up by Sephora

Verve collaborates with Audemars Piguet to celebrate five women who have crafted their singular route to success

The National Film Award-winning storyteller eloquently translates new ideas and thoughts into gripping scripts with lovable characters.

After Piku, it has been a struggle. Bhashkor, Piku and Rana are strong personas and are deeply rooted inside me. It’s not that easy to move on…I did take a break, thinking I will quietly leave them up on mountains and come back but they still haven’t left my surroundings.

Right now I am busy with finishing my next, dealing with all mixed emotions….

My favourite place to write is my worktable. I try to use up the mornings as much as I can…at least a couple of hours, and then I restart late in the evening.

Surrender to that one idea. Allow it to take over all your consciousness…all your instincts. What comes out of you then is your reformed version.

I don’t have a success mantra. I just do what I must, in its absolute form.

I believe that the story chooses you…. So far it’s been a gratifying journey, without my taking any pressure. Going forward also, with open arms I will welcome all the ideas that’ll come looking for me.

Any form of recognition is an honour ­— be it awards or when the audience notices your work. It’s a positive reaffirmation of your thinking and the impact that it can have.

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