Dior Launches Its Eco-Innovative Menswear Capsule
The French luxury house, in collaboration with the NGO Parley for the Oceans, unveils fabrics created from marine debris in its recently launched menswear capsule. We take a look at their innovative process…
Dior’s artistic director of menswear, Kim Jones, in a leading-edge association with environmental organisation Parley for the Oceans, gave the fashion house a new direction towards a much more sustainable future, as seen through the Dior Men Fall 2022 Beachwear Capsule collection. Parley for the Oceans and its collaborative network are all about taking action against ocean threats with a strategy called Parley AIR: Avoid, Intercept, Redesign. Creating eco-innovative yarns and fabrics that include jacquard, mesh-knot, and technical canvas from upcycled plastic has been the focus of this joint research project. The French luxury fashion house’s ateliers surmounted the technical challenge of incorporating Parley’s alternative to virgin polyester — Parley Ocean Plastic® — into their couture material production processes. As Dior describes it: “Marrying desirability with sustainability, these highly singular materials — made ever-more sublime by a palette of blues and ochres — are adorned with iconic patterns, such as the Dior Oblique, timeless bayadères, as well as the Adriatic graphic motif, drawn from the house’s archives, showing up on a silky jacquard and chiné for a bewitching three-dimensional effect.”
With this eco-aware collection that aims to preserve the beauty of the deep seas, Dior is building on the ties that it has always had with nature and the sea. Its founder Christian Dior’s passion for flowers and gardens is well-known.
