Why You Need To Shop At Trends 2016 | Verve Magazine
India's premier luxury lifestyle women's magazine
January 11, 2016

Why You Need To Shop At Trends 2016

Trends 2016, an initiative of FICCI FLO, brings fashionable designs under one roof to raise funds for a noble cause

Ring in the New Year by contributing to a noble purpose. FICCI FLO (the ladies’ wing of the Federation of Indian Chambers of Commerce & Industry) is back with its specially curated annual exhibition, Trends 2016. The event, a luxurious shopping extravaganza, will showcase, in the financial capital, the best brands, works by talented designers, and fresh and unseen creations.

The brainchild of FICCI FLO’s Mumbai chapter aims to promote excellence and entrepreneurship among women, as well as create a platform for new innovations. Vinita Bimbhet, president-elect of FICCI FLO, states, “Trends 2016 brings the best of fashion with a purpose.”

Whether one is looking for jewellery, clothes, accessories or home decor, Trends 2016 promises a fine selection. Works of art by The India Art Investment Company at special prices, and designer fashion from brands, including Roliana Prints, Stylemix by Aradhana Chand, Sangeeta Kilachand’s Ess Kay Pret and Tara by Sangeeta Khanna, will be on sale at the event.

Proceeds from the exhibition will go towards educating the girl child. “We work all year round to bring quality products to Trends. All the proceeds go towards our endeavour to make sure that India’s girl children receive their education and can have a chance like the rest of us to be empowered,” says Neelam Miglani, chairperson of the Trends committee, about the unique initiative.

The established designer, whose ensembles have been seen in movies like Bombay Velvet and Bang Bang, brings to the event a brand-new collection. Shinde is known for the use of Indian fabrics in his creations.The couturier recently stood sixth in the American reality show, Project Runway, following which his works were seen on the ramp at the New York Fashion Week 2015.

Owned by Vinay and Aniruddh Gupta, the jewellery brand, which dates back to the 18th century, creates pieces that are intricate and exclusive, and are customised as per the client’s specifications. Using precious gems sourced from around the world — including rubies from Myanmar and South Sea pearls — Shri Hari Diagems’ creations combine traditional design with contemporary opulence.

Hailing from one of the country’s most renowned jewellery brands, Popley, Varuna D Jani launched her own label in 2006 and inaugurated her flagship store in Mumbai in 2008. A creator of stylish pieces of jewellery, her brand blends the best of Indian and international sensibilities in each of its exquisite designs.

Amrita Puri of Aisha and Kai Po Che fame presents exquisite designer wear for the modern woman. A joint venture with her mother, Puri’s fashion label includes maxis, stylish kurtas, crop tops, dresses and palazzos, in bright colours. The collection that will be on display at the event is a specially designed New Year line.

Trends 2016 will take place at Vivanta by Taj — President, Mumbai on January 14, 2016.

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