Blow-drying it right | Verve Magazine
India's premier luxury lifestyle women's magazine
September 14, 2014

Blow-drying it right

Text by Viseshika Sharma

Sascha Breuer, global style director for Braun Hair Care, lets Verve in on a few hair drying tips

  • Sascha Breuer
  • Sascha Breuer, Braun Hair Care
  • Sascha Breuer, Braun Hair Care

What should we keep in mind while choosing a hair dryer for home use?
Investing in quality can significantly improve the health of your hair as well as your experience with the dryer itself. Using a higher quality blow dryer will decrease your chances of having hair that is brittle and frayed, resulting in stronger hair. Hair dryers nowadays have numerous features, but knowing which features matter and which features are superfluous will help you learn how to choose a blow dryer that you will love.

What wattage should we look for?
Look for a dryer that has adequate power to properly dry your hair and the desired heat levels as well. The higher the wattage the more power the dryer has. Braun’s Satin Hair™ 3 Dryer comes with 1700 Watts which is the ideal wattage for gentle styling – dries your hair efficiently while protecting its health and shine.

What brushes should one stay away from?
The biggest mistake one makes is using metal brushes. The metal heats up way too fast, making hair way too hot. Look for a round brush with with a mix of nylon and boar bristles.

What developments can consumers look forward to seeing in the next few years?
Hair dryers will start to become more intelligent, with sensors that detect hair type and hair moisture. Users will no longer have to worry about having the right temperature to set their dryers on – the dryer will just adapt to the perfect setting automatically.

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