Working your hair inside-out | Verve Magazine
India's premier luxury lifestyle women's magazine
April 25, 2014

Working your hair inside-out

Text by Viseshika Sharma

Verve evaluates the trend of the ‘reverse shampoo’

To begin with, it’s exactly what it sounds like – you apply your trusty conditioner first, then you shampoo your hair. The process removes the film of conditioner that sits on your strands, giving you all the volume your mane is capable of naturally. So far so good, but are you willing to sacrifice the overall quality for fleeting glamour?

Because conditioner only coats your hair and doesn’t really penetrate the shaft, you’re basically just washing it all out when you shampoo afterwards, so it’s pretty much the same as shampooing your hair regularly and not using a conditioner afterwards.

This may be an option for a one-off occasion, but in the long run, not conditioning your hair can lead to irretrievable damage.

1. Choose your shampoo based on the condition of your scalp.
2. Keep the cleansing concentrated on the roots, with a light lathering along the length.
3. Conditioner should be chosen based on the state of the ends, and applied from the mid-length downwards.
4. If you’re used to slathering on the conditioner and haven’t noticed a visible improvement in your hair, try towel-drying your mane gently and applying a reduced amount of conditioner.

Get the low down on the season’s hottest hair trend: Dry Shampoo.

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