Playing it Rough with Chanel | Verve Magazine
India's premier luxury lifestyle women's magazine
June 07, 2016

Playing it Rough with Chanel

Text by Wyanet Vaz

These compelling videos will dare you to go hard or go home

For extreme-sports enthusiasts, a morning jog or gym workout just doesn’t cut it. Chanel’s new advertising campaign for Allure Homme Sport toys with the idea of adrenaline through a series of videos capturing its thrill and enigma. Filmed by the young but impressive Jacob Sutton, the campaign captures three new faces: Hugo Parisi, a professional diver from Brazil; Adam Crigler, a professional American skateboarder; and Luke Grimes, a young American actor.

The fragrance first created in 2007 boasts of Sicilian mandarin that emits a citrusy freshness. The other notes that include lovage-elemi, cedar and amber contribute to a charming bouquet that runs parallel to the idea of adventure. Take a peek at the upscaling world of horseback-riding, diving and skateboarding…

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