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March 14, 2018

Gucci’s Spring/Summer 2018 Campaign Is A Sight For Sore Eyes

Text by Sanya Podar

The fashion house’s surreal campaign, illustrated by artist Ignasi Monreal, caught our eye for all the right reasons!

A cocktail of hyperrealism, paintbrush strokes and historical references, Gucci’s Spring/Summer campaign titled ‘Utopian Fantasy’ is rife with fantasy, detail and the double G logo. Think modern day motifs on Victorian-era figures with haunting backdrops, all dreamed up by Spanish-born artist Ignasi Monreal.

Interestingly, Monreal has created these daydream-like digital artworks that have been deemed ‘museum-worthy’, on a computer or tablet, combining his flair for art and fashion, with his self-proclaimed ‘geekiness’.

If the philosophical ‘Life imitates art’ notion were to hold true, it truly is a good time to be alive!

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