Fashion for a cause | Verve Magazine
India's premier luxury lifestyle women's magazine
February 12, 2015

Fashion for a cause

FICCI FLO is back this year with the best brands and products for the style-conscious, with the noble intention of educating the girl child

The luxurious and exclusively curated exhibition, Trends by FICCI FLO, is back this year at the Vivanta by Taj President, Mumbai. The brainchild of Neelam Miglani, Vinita Bimbhet, Sucheta Shah, Malti Jain, Ujjwala Singhania and Tanya Chhabria, Trends 2015 will showcase creative talents of distinctive designers, and brings you the best new products.

FLO’s Mumbai Chapter, which is the women’s wing of the Federation of Indian Chambers of Commerce and Industry (FICCI), is the apex body of industry and commerce in India. Their main aim is to promote entrepreneurship and professional excellence in women, and its members include female entrepreneurs, professionals, corporate executives and women in family-run businesses.

Apart from having on display products that are useful and will be unique to women in the city, the exhibition aims to create a platform for entrepreneurs to display their expertise by showcasing new innovations.

Supported by designer Wendell Rodricks who will display a fresh line of clothing, the exhibition this year includes glamorous products and services that will appeal to every kind of woman. Unveiling her spring-summer collection specially designed for the new year, Sangeeta Kilachand will reveal a fresh palette added to her clothing line. Occasional wear by Tamanna Punjabi Kapoor, and stunning stationery and paper products by bSpoke are also a part of the line-up. That’s not all — there are also pieces of cocktail jewellery in precious metals and coloured stones by Laila Singh, among several other brands.

The exhibition is more than just a shopping extravaganza — proceeds raised will go towards educating the girl child, a cause that is close to the hearts of every member of FICCI FLO.

Started by Esther and Amelie, Ohlala creates jewellery that is made from very high quality beads, Swarovski crystals, gemstones, semi-precious stones, gold fill and sterling silver. Their exclusive pieces are made after deciding colour palettes and beads to add visual appeal to each piece. They use these tiny elements to create larger complex shapes, which then form an element of the bracelet or earring sets.

Amishi London
Amishi, meaning ‘pure’, is named after the designer herself, who creates handbags and jewellery for the contemporary woman. Her spirituality has enabled her to make purses which are balanced in design and bring about a sense of fulfillment for the women who sport her creations. The craftsmanship and finish of the products make her creations both unique and timeless.

Displaying at Trends 2015 is this couture jewellery brand by Manisha and Saurabh Mody, which creates a mix of bespoke and avant-garde jewels. Angaaraa has maintained its exclusivity since its inception, offering its precious designs only to select clientele. The interplay of various settings, with minimal metal, remains the ethos of their brand. Each piece is set in 18-karat gold, and displays fine craftsmanship and a strong design philosophy. Their jewels celebrate feminity, and when adorned, look both striking as well as minimal.

The India Art Investment Company 
Art takes pride of place in Trends 2015 and the selection has been curated by The India Art Investment Company. This one is not just a gallery or art provider, it provides art consultations, works with experts from the art industry, and has a finely curated inventory of modern and contemporary artworks by renowned and upcoming artists. Their belief is that gifting art is like gifting a piece of culture, and for Trends 2015, they are bringing their collection of affordable art, limited edition serigraphs, and a wildlife series from the Ranthambore School of Art.


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