India's premier luxury lifestyle women's magazine
February 27, 2015

First Look: Be Dior With Jennifer Lawrence

Text by Wyanet Vaz

Structure meets fluidity in Be Dior’s newest ad campaign. Plus, go behind the scenes with Jennifer Lawrence as she talks about her tryst with Dior’s urban symbol

It’s almost like déjà vu to see Jennifer Lawrence front the Be Dior flap bag campaign again. Flashback to the previous campaign here. This time around, the brand plays around with her natural aura, leaving structure only to be a part of the location. Photographer Paolo Roversi successfully manages to get Lawrence out of her comfort zone, as she merges seamlessly into chic Parisian fashion, moving in and out of day and night looks.

Our favourite of all the frames, is undoubtedly the one with Jennifer Lawrence in a white and green jacquard dress. We love how her fluidity overlaps the stark structure of the stairs, and the only thing that stands out is the summer yellow bag with baby pink Dior charms.

Go behind the scenes with Jennifer Lawrence here: 

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