Luxury Through Time! | Verve Magazine
India's premier luxury lifestyle women's magazine
Luxury & Brands
June 30, 2014

Luxury Through Time!

From its genesis in a little Swiss village, Audemars Piguet has transformed over the years into a horological giant that embodies the essence of luxury. Verve travels through time to understand the essence of its creative and technological finesse

The iconic brand, Audemars Piguet, straddles the world of style, fashion and luxury with ease. The birth of the brand took place in the little Swiss village of Le Brassus in the Vallée de Joux in 1875. Though it saw its genesis in the Jura, one of the harshest areas of Switzerland, the watch-making powerhouse has creatively evolved into a legendary presence in today’s fashionable world.

Purveyors of perfection – Jules Louis Audemars and Edward Auguste Piguet – believed that every piece they created must reflect a shadow of their in-born expertise of watchmaking. And a deeper insight into their vision reveals the fact that the two connoisseurs had a very high regard for women. Audemars Piguet consistently treated women to exceptional instruments designed to project the finest and most appealing facets of their femininity. Each timepiece incorporates many distinctive and intricate qualities that are meant to symbolise the brand’s desire to enhance feminine charm. The brand has always had a strong desire to design extremely small mechanical movements along with trademark complications which were gracefully integrated into luxury timepieces for modern women.

These timekeepers from Audemars Piguet embody elegance, style, grace and refinement:

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