Empire State of Fashion | Verve Magazine
India's premier luxury lifestyle women's magazine
February 20, 2015

Empire State of Fashion

Overheard: “I have a separate apartment for my bags” at the opening of Fendi’s flagship store in New York

The next time you’re hobnobbing in NYC, the first place you must visit is Fendi’s flagship store on Madison Avenue. The Italian maison, along with Karl Lagerfeld, Silvia Venturini Fendi and Pietro Beccari celebrated their newest venture with the launch of the 3Baguette initiative. Like one of their signature personalisation projects, Fendi collaborated with five iconic New Yorkers – Rihanna, Sarah Jessica Parker, Jourdan Dunn, Rachel Feinstein and Leandra Medine, to design their own version of the Baguette. And, to make this event an even memorable one, the proceeds from these pieces will go to their favoured charitable organisations. Afterall, Alicia Keys got it right when she sang, ‘Concrete jungle where dreams are made of…’


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