Redefining Luxury – The Gauri Khan Way | Verve Magazine
India's premier luxury lifestyle women's magazine
December 08, 2016

Redefining Luxury – The Gauri Khan Way

Compiled by Zaral Shah

The book Design and Contemporary Living by Gauri Khan showcases the mind of the creator and unveils unusual aspects of her life

Known for her individual sense of style, Gauri Khan has captured public imagination. And now, in her latest avatar as interior designer and the brain behind Gauri Khan Designs, she shines all the more brightly, this time in the luxury and lifestyle space.

Earlier this year, she collaborated with the Delhi-based realty player, ACE Group, to conceptualise and design the interiors of their forthcoming residential projects. A result of this creative association is the book – Design and Contemporary Living – by Gauri Khan – that was recently launched at a well-attended shenanigan in the global metropolis that spells luxury and class, London. Spearheaded by Tanaaz Bhatia, CEO, Bottomline Media Pvt. Ltd. and designed and published by Verve Bespoke Projects, the visual tome takes a look at muses and inspirations that drive the designer, the different facets of her life, her work in different spheres, and includes glimpses of her personal life that have not been seen before.

Verve presents a few quotes from the book that throw light on Gauri Khan, the woman, the designer and the fashion icon.

“Our motto has always been – Functional Design is a Beautiful Design. To see this mantra adopted on a large scale, world over, has been especially encouraging. Maison&Objet, the interior fair to be reckoned with, showed us so many possibilities when it came to taking design to the next level. And when one can see India shining in such a hallowed space, it is all the more reason to cheer. Gauri Khan seamlessly highlighted the heritage of Indian handicrafts in a manner that was undisputedly contemporary and relevant for this current age of design.”
— Ajay Chaudhary, Chairman and Managing Director, ACE Group

“Travel, for me, is about discovering art and architecture, being inspired by one-of-a-kind structures and simply just observing how design reinvents itself through different eras, cultures and habitats.”

“My aim is to always showcase Indian craft in a more modern, relevant mode. Travels and experiences add their touches, but the fundamental concept begins and ends with India.”
— Gauri Khan

“I want my kids to learn punctuality and discipline from Gauri. Since I keep erratic hours, I greatly value the hours I spend chatting with Suhana, playing video games with Aryan or swimming with AbRam. I want them to imbibe love and warmth from me.”
— Shah Rukh Khan, Actor and Producer

“Gauri Khan doesn’t just create spaces, she creates dreams that unfold with a mastery and a modern brilliance. Her sense of aesthetic is unparalleled and individualistic.”
— Karan Johar, Film-maker

“It has been a very inspiring and enjoyable experience collaborating with Gauri. I didn’t know what to expect in putting my first home together, but working with Gauri was amazing because, in an instant, everything was so personal and to my taste.”
— Ranbir Kapoor

Organised by Bottomline Media, London’s posh Mayfair district saw the collaboration of real estate luxury conglomerate, ACE Group and Gauri Khan Designs. This association came to life with the stylish launch of Design & Contemporary Living… 

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