29 #GucciGrams That Are Graphically Great | Verve Magazine
India's premier luxury lifestyle women's magazine
November 02, 2015

29 #GucciGrams That Are Graphically Great

Text by Wyanet Vaz

Find out about the coolest social media project that’s doing the rounds  

‘Make good art’. Those who live by Neil Gaiman’s wise words will love Gucci’s newest social media project. Spearheading one of the most artistic initiatives of the season, the brand’s creative director Alessandro Michele invited artists to join in a cultural collision titled #GucciGram. Inspired by the new Gucci Blooms and Gucci Caleido prints, Michele got online talents, illustrators and image-makers to re-imagine works of art that include a mash-up of these Gucci prints. The result was of course some mind-blowing Instagrams, and we’ve listed the 29 coolest creatives you should know about.

(Click on the images to view in gallery)

A video posted by Gucci (@gucci) on

A video posted by Gucci (@gucci) on

To press play on one of U.S. artist Nic Courdy’s (@ncour) video collages is to enter into a spellbinding convergence of fine art, film and music. Often romantic, sometimes verging on grotesque, the thematic scenes @ncour creates would overwhelm the senses if not for the elegant touch of this young American artist, who knows just how much stimuli his followers can take in one Instagram-sized shot. Starting with paintings from the Old Masters, or those of early 20th Century Modernists, Courdy animates his collages with video clips depicting nature and classic film. Then, dubbed with movie voiceovers and swelling film scores, or animated against a backdrop of classical music arrangements, each finished collage tells a story as evocative as any painting, film or piece of music is able to. For his collaboration with #GucciGram, Courdy has created a cinematic dreamscape of fine art, film, dance, music and fashion. In it, collaged-in characters lounge in a wooded sanctuary, while a window to another time and space reveals two classic film lovers making their way toward a kiss punctuated by a single pink flower: a blossom seemingly plucked from the #GGBlooms print blanketing the forest floor. Text by @allisonkgibson

A video posted by Gucci (@gucci) on

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