India's premier luxury lifestyle women's magazine
March 11, 2015

Living Large: Nirav Modi

Luxury has never been so apparent in interiors, showcasing merchandise, giving a context and cocooning in sheer finery. Verve reviews opulent spaces…

The master maker of rare and exquisite diamond jewels, brand Nirav Modi has launched its first flagship boutique at Defence Colony, New Delhi. The sprawling 6000-square-foot boutique designed by internationally acclaimed Spanish artist-designer Jamie Hayon features interiors and visual display which complement the brands ethos — design, craftsmanship, innovation, quality and rarity. Drawing from Nirav Modi’s personal design aesthetic and his passion for iconic art, facets and fluidity dominate the décor. Noted art works from the Progressive School of art, depicting the contemporary Indian outlook, will be housed here. The boutique introduces two unique display models as well: a swing-like showcase suspended from the ceiling and 180 degree swivelling display windows at ‘the river’.

A stunning theatrical jewellery display, redesigned every season, dominates the very contemporary ground floor. Hayon’s signature ceiling lamps are suspended using a unique pulley mechanism. An illusory path lit by LED lights leads to a private viewing area for clients seeking an appointment with privacy. A mirrored stairway, faceted like a diamond, leads to the first floor which features a bridal salon where a bride-to-be may dress in her bridal regalia and pair it with her Nirav Modi jewels, and enjoy a 360 degree view of herself.

Colour code
Ranges from black and grey to a stark white, with elements of salmon pink and flashes of the brand’s signature vermillion red hue.

A live workshop with artisans working on jewels in real-time that can engage the customer towards the high standards of craftsmanship and meticulousness in every jewel.

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