Picture this: it’s Saturday evening.
You finally sit down in a determined effort to try that meditation app everyone’s going on about but, somehow, you are now watching TV while masochistically scrolling through a fitness influencer’s feed and waiting for your laptop to charge so that you can switch to whatever web series you’re currently binge watching. . . .
This confluence is what the Entertainment Issue of Verve is about: the swift streams of content that flow into our everyday lives, converging towards a point of disruption. But, the kind of disruption that is a stimulus for ideologies reshaping, industries reinventing, and people readapting.
Entertainment is no longer confined to movie nights with the extended family or patiently waiting until 8 p.m. to catch your favourite soap opera. Whether it’s TV, movies, fashion, art, music or even the news — the ways that we consume culture and use our free time has radically altered. In the course of putting together this issue, we were confronted with recurring evidence of how technology, particularly the internet, is restructuring the domain of entertainment at an unprecedented rate.
Consumers have morphed into creators. And though this blurring of lines could be blamed for the overwhelming amount of ‘stuff’ that we are bombarded with daily (that, unfortunately, can include unsolicited oversharing by strangers), it’s forced a multitude of users online to be mindful about the world at large and the space they occupy in it. Socio-cultural hierarchies based on factors like age, sex, gender, class and caste have also prominently come into question in this updated era, with digital media gradually bridging the divide between the marginalised and the privileged. So, while exceedingly attached to our devices, we are consequently more connected to and aware of each other too.
‘Everything is copy’ according to Nora Ephron’s wise postulation, but as far as the Entertainment Issue goes, Verve declares that everything is content. Instead of resisting the digital (r)evolution, we find the way to its heart, which, much to our relief, is still human.