A mom training her son like a pro... a wife calling the shots at work... a woman confidently dealing with an ex-boyfriend. Commercials have begun to rewrite old scripts with fun new images, finds Geeta Rao
Text by Madhu Jain. Illustration by Kalyani Ganapathy
Indian women today are no longer mooning over lost loves, first loves or could-have-been loves: their primary relationship is with themselves, discovers Madhu Jain, through the message of an ad...
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