India's premier luxury lifestyle women's magazine

Social Media

Trick Mirror: Reflections on Self-Delusion, How to Do Nothing: Resisting the Attention Economy

Girl, Unconnected

Text by Anandita Bhalerao

Two breakout books of 2019, Jenny Odell’s How to Do Nothing: Resisting the Attention Economy and Jia Tolentino’s Trick Mirror: Reflections on Self-Delusion are lessons in what the internet generation was promised, what it got, and where to go from here
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September 26, 2019

TikTok Star Nagma Mirajkar Opens Up About The Exhilaration And Fragility Of Being An Online Superstar

Text by Akhil Sood. Photographed by Shweta Desai. Styling by Shweta Navandar. Hair and Make-Up: Jean-Claude Biguine, India

The newest means to go viral, TikTok, has also emerged as a democratising desi alternative to homogeneous and exclusionary Western social media. Influencer and first ‘regular’ Indian woman to be ‘crowned’ on the app, Nagma Mirajkar, opens up to Verve about fame being a double-edged sword....
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Are Fashion Weeks Still Relevant?

Are Fashion Weeks Still Relevant?

Images by Ayesha Kapadia

With designers choosing to debut collections on social media, magazine editors visiting infrequently, buyers cutting short their time spent and no one really clamouring for that controversial front row -- does anybody still care? Asks Nishat Fatima.
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Shreya Ila Anasuya
June 27, 2018

Decoding The Elusive Nature Of Modern Romance

Text by Shreya Ila Anasuya. Illustration by Sudeepti Tucker

What is dating like in the time of Tinder and WhatsApp?
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Lisa Haydon, Supermodel
April 16, 2018

More Than A Muse: Lisa Haydon

Text by Shubham Ladha. Photographed by Taras Taraporvala. Styling by Nikhil D. Assisted by Yvonne Monteiro and Mridu Gupta. Make-up by Vardan Nayak. Hair by Clover Wootton

As one of the first Indian supermodels on the global stage, Lisa Haydon has conquered catwalks, covers, campaigns and celluloid. In the digital age, however, she finds that the business of fashion is rather changed...
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Bloggers, Column, Commentary, Fashion, Featured, Instagram, Millennial, See Now Buy Now, Social Media, Style
April 10, 2018

Byte-Sized Revolution: How Social Media Is Changing Fashion

Text by Saumya Sinha. Illustration by Tanya Eden

At a time when Twitteratis and Instagrammers play a prominent role in driving thoughts and tastes, we examine how social media has reinvented the fashion industry and changed it forever
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