The past year was rough. The dreaded ‘R’ word popped up everywhere. It was the survival of the fittest and the cheapest. Women bought relatively inexpensive items. Lipstick sales were good. Fashion sales were not (at full price); so tabs were slashed. Designers restrategised and redefined haute. Boyfriend chic (borrow his clothes since you have no new ones), vintage (borrow grandma’s for similar reasons) and power shoulders (intimidate at work-place so they do not fire you) rose to prominence. Even couture in Paris offered (hush hush) ‘package deals’ to their loyal customers. Suddenly, apparel was available at almost lipstick prices. What joy… let us buy everything!
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